Consumer Psychology and Behaviour Design

The Power of Observational Research: Seeing is Believing

Gary van Broekhoven

Published on: 16/05/2025

Discover the power of observational research for UX, product design, and marketing. Learn practical methods to uncover real user behaviour and improve customer experience.

Behaviour DesignCustomer Discovery

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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